Third Eye Media Group

“In an era where consumers control their media experiences, rich media provides more valuable and engaging experiences than most standard online advertising. When executed well, rich media can exponentially out-perform standard ad units”

- Jason Heller, Managing Director, Horizon Interactive

Broadband is here and taking advantage of the penetration rate gets easier every day. eMarketer predicts that by early 2008 over 157 million Americans will be accessing the Internet via a broadband connection. Companies are already enjoying being able to take advantage of “engagement branding”.

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My next door neighbor’s front yard is dominated by two towering pine trees that create a canopy touching the roof line. The other day, I was getting out of my car and I heard some commotion coming from those trees. Looking up i saw a huge white and brown hawk burst through and ascended.

In direct pursuit were four laughing crows, they were heckling and taunting the hawk as it attempted to get back the prey they had stolen. The four rumbled around the hawk like a gang of dirt bike kids. And like a bunch of delinquent kids they are good at sharing information but not goods. Crows, like good thieves, steal more then they need and stash the rest. A carcass could sit there and be picked clean by 500 crows in a matter of hours. They won’t eat it all but the news of food spreads out and gathering, they all steal more than they need. To me this sounds like the most popular internet destinations:

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